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In this section we have selected all that others think and say about us: press releases, interviews, web and magazine articles, events.
Shaking up the high-end car industry - Discover Southern Europe
Primerent sets itself apart from other luxury car hire companies, with fast and efficient delivery and pick-up at any destination of choice in southern Europe.

"Our fleet comprises some of the most luxurious and technologically-advanced car models in the world,” explains Mina Crescenza, the company’s marketing &communications manager. "All of our vehicles are carefully selected for their performance and style.”
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Cars, here comes the rental - Il Sole 24 Ore
Taste, sobriety and sophistication in car rental. Primerent, a luxury car rental company in Rome with personalized service, opens its third location in Milan.
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The boutique for a tailor-made car rental opens in Milan - La Repubblica
Primerent, a leading luxury car rental company, announces the opening, in the heart of Milan, of a concept that is unique in the world: it arrives in Corso Sempione 28 the boutique where you can choose the car that best suits your style, needs and occasions . Like a tailor-made tailored suit, or a jewel designed specifically to celebrate an anniversary, in the Primerent boutique the vast assortment of luxury cars allows a tailor-made service.
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Luxury cars can be rented in the Boutique - Corriere della sera
A boutique that is more than unique the one opened by Primerent, a leading company in high-end car rentals, where luxury cars are rented.
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Cars: Primerent opens a new concept in Milan - Tgcom24
Primerent - a leading company in Europe in the short and medium term rental of high-end cars - has inaugurated a concept in Milan, in Corso Sempione, where it is possible to choose the car that best suits your style, needs and occasions. As a tailored tailored suit or a jewel designed to celebrate an anniversary, explains a note, the Primerent boutique shows a vast assortment of high-end cars.
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Primerent Boutique - ViviMilano
It is the "Primerent" boutique, a leading company for the rental of high-end cars. In addition to the small representation of cars in the store, thanks to practical devices you can discover all the more than 200 models of the car fleet.
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A day with a Ferrari, rent the dream online - Affari e Finanza
The high-end car sector is in strong growth: they can be rented with maximum simplicity and can be booked. Primerent and those special customers.
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Luxury car rental goes to a boutique in Milan - Quattroruote
The short and medium term luxury rental of Primerent proposes a new concept for rent-a-car in the former via dei concessionari of Milan, in Corso Sempione on the 28th. The company was founded in 2006 in Rome, with offices also in Florence and in the same Lombard metropolis, it has 200 luxury cars owned and also offers itself as a service provider for Hertz Dream Collection.
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Primerent, the first boutique for tailor made luxury rental - Time Magazine
Primerent, a leading company in Italy and Europe for the rental of luxury cars, announces the opening, in the heart of Milan, of a unique concept in the world. The Boutique is in Corso Sempione 28 where you can choose the car that best suits your style, needs and occasions. Like a tailored tailored suit, or a jewel designed specifically to celebrate an anniversary.
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Street art at Fuorisalone - Corriere della Sera Living
From the collaboration between the painter Milena Quercioli and Enrico Parolin a restorer, a creative panel was created with a fund of ecological mortars with aggregates of various grain sizes.
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The exclusive tailor-made car rental boutique - SheMotori
Primerent, a leading company in Italy and Europe for the rental of luxury cars, announces the opening, in the heart of Milan, of a concept that is unique in the world: it arrives in Corso Sempione 28 the Boutique where you can choose the car that best suits your style , needs and occasions.
Like a tailor-made tailored suit, or a jewel designed specifically to celebrate an anniversary, in the Primerent boutique the vast assortment of luxury cars allows a tailor-made service.
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Website
Millionaire car sharing, anyone can drive a Ferrari - Dagospia
The dream of driving an Aston Martin or a Ferrari today is within reach of many more people than in the past. Because these cars can now also be rented for a day.
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The exclusive boutique for a tailor-made car rental opens in Milan - Aniasa
Primerent, a leading company in Italy and Europe for the rental of luxury cars, announces the opening, in the heart of Milan, of a concept that is unique in the world: it arrives in Corso Sempione 28 the Boutique where you can choose the car that best suits your style, needs and occasions.
Download PDF
Website
Primerent Boutique - ViviMilano
It is the "Primerent" boutique, a leading company for the rental of high-end cars. In addition to the small representation of cars in the store, thanks to practical devices you can discover all the more than 200 models of the car fleet.
Download PDF
Website
Primerent, tailoring of luxury cars - Stylux
The exclusive Primerent boutique has been opened in Milan, where you can choose the car that best suits your style by benefiting from a "tailor-made" service. A unique concept, destined to become the emblem of a new lifestyle and mobility. of Primerent, a leading company in Italy and Europe for the rental of luxury cars, which in its new Milanese boutique in Corso Sempione 28 offers a vast assortment of high-end cars for a truly tailor-made service.
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Supercar rental – Quattroruote March 2017
PRIMRENT, with its exclusive rental service and its partnership with Hertz, for the line "Hertz The Dream Collection", is the main topic of Quattroruote’s March article dedicated to the phenomenon of luxury car rental
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Primerent introduces its new luxury fleet at the ILTM of Shanghai
Primerent, company specialized in the rental of high-end car, has chosen the International Luxury Travel Market that is taking place in these days at Shanghai to introduce to the Asian market the services and the exclusivity of its fleet.


Travel Quotidiano, 3 June 2014
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Sportcars, convertibles and SUV: there is something to suit everybody's fancy
More than 120 models of high-end cars divided in four categories: sportcars, convertibles, sedans and SUV.
But the strength of Primerent is the exclusive service of delivery and collection, at the airport, hotel, at home or everywhere the customer needs.


QN - IL GIORNO - Il Resto del Carlino - LA NAZIONE, 12 May 2014
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Between SUVs and Supercars there is no crises - Correriere 21 Marzo 2011
In the sector of Luxury the crisis is over now and n. Even in the medium-term rental of high end cars ....

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PRIMERENT Car...the «park» of wishes – Roma Motori – Messegaro of 15 June 2010
In the capital the show-room with an exclusive park which features all kind of cars from supercars to the SUVs.
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Shaking up the high-end car industry - Discover Southern Europe
Primerent sets itself apart from other luxury car hire companies, with fast and efficient delivery and pick-up at any destination of choice in southern Europe.

"Our fleet comprises some of the most luxurious and technologically-advanced car models in the world,” explains Mina Crescenza, the company’s marketing &communications manager. "All of our vehicles are carefully selected for their performance and style.”
Shaking up the high-end car industry - Discover Southern Europe
Primerent sets itself apart from other luxury car hire companies, with fast and efficient delivery and pick-up at any destination of choice in southern Europe.

"Our fleet comprises some of the most luxurious and technologically-advanced car models in the world,” explains Mina Crescenza, the company’s marketing &communications manager. "All of our vehicles are carefully selected for their performance and style.”
Shaking up the high-end car industry - Discover Southern Europe
Primerent sets itself apart from other luxury car hire companies, with fast and efficient delivery and pick-up at any destination of choice in southern Europe.

"Our fleet comprises some of the most luxurious and technologically-advanced car models in the world,” explains Mina Crescenza, the company’s marketing &communications manager. "All of our vehicles are carefully selected for their performance and style.”
Shaking up the high-end car industry - Discover Southern Europe
Primerent sets itself apart from other luxury car hire companies, with fast and efficient delivery and pick-up at any destination of choice in southern Europe.

"Our fleet comprises some of the most luxurious and technologically-advanced car models in the world,” explains Mina Crescenza, the company’s marketing &communications manager. "All of our vehicles are carefully selected for their performance and style.”
  • aston-martin
  • audi
  • bentley
  • bmw
  • chrysler
  • ferrari
  • infiniti
  • jaguar
  • jeep
  • lamborghini
  • lancia
  • land-rover
  • lexus
  • maserati
  • mercedes-benz
  • mini
  • porsche
  • rolls-royce
  • tesla
  • volkswagen