

Short-term car rental
From 1 to 30 days, with guaranteed model and tailored delivery. Choose the car you want to drive and have it delivered to your preferred location, with high standards and full control of your experience.


When short-term car rental is the ideal choice
Whether for a business trip or a leisure stay, choose a fully equipped, recent car with high-spec configurations, ensuring a high standard in every context. From 1 to 30 days, each experience is designed to enhance your journeys with a guaranteed model, tailored delivery and full control at every stage.
The Primerent car rental experience at every stage
Dedicated advisor
A dedicated advisor supports your car rental from the initial request to vehicle return, ensuring operational continuity, attention to detail and prompt responses at every stage.
Tailored delivery
Receive and return your car at your preferred location: home, airport, hotel or private destination. The service adapts to your schedule, with precise planning and direct coordination by our team.
Customisable mileage
Mileage is defined based on the rental duration and your planned journeys. You can set additional mileage packages in advance, allowing you to plan every trip with precision, clarity and full control of your experience.


The certainty of driving exactly the car you choose
Every Primerent experience begins with a precise choice. The model you select during the quotation phase is exactly the one you will drive.
Our fleet is fully owned and directly managed, giving us complete control over availability and planning.
In the days before your rental, we confirm the exterior colour, interior and configuration of the vehicle, ensuring every detail matches your preferences.
From quotation to delivery, your choice remains at the centre of everything.
Clear car rental conditions from the start
Every detail is thoughtfully defined to create a truly unforgettable experience
Clear responsibility at all times
The security deposit sets the maximum liability for the rental contract holder.
Security deposit amount
A temporary hold is placed on the driver’s credit card at the beginning of the rental and released at the end.
Reduced deposit available
The security deposit can be reduced by adjusting the level of liability for the selected model.
Dedicated advisor
A dedicated advisor supports you throughout your car rental, with personalised guidance and meticulous attention to detail.
Explore our car rental fleet
Choose from premium car brands and a wide range of vehicle categories


One request. Multiple car rental solutions.
With a single request, you receive a quotation for your selected model, along with additional proposals carefully developed by our team. We assess availability, logistics and opportunities to offer consistent alternatives, giving you full freedom of choice.
Start your car rental now
To receive your tailored quote, you simply need:
A personal credit card
Registered in the driver's name
Minimum age 25
30 for supercars
Your confirmation is provided quickly, with a guaranteed model.




Hertz Dream Collection
A long-standing collaboration supports every experience with the same level of care and continuity.
As confirmation of the strength of our operational model, for over 15 years Primerent has been the exclusive supplier for Italy of the Hertz Dream Collection.
A partnership that reflects shared standards of quality, reliability and attention to service.
Ready to drive?
Enter your rental duration, delivery location and preferred model. Our team will verify availability and promptly send you a tailored proposal, with a guaranteed model and solutions aligned with your needs.
What is Short-Term Car Rental
Short-term car rental is a flexible and convenient solution designed for those who need a vehicle for a limited period, ranging from a single day to a few weeks. Unlike leasing or long-term rental, this option allows customers to enjoy a car without long-term contractual obligations, paying only for...
The Benefits of Short-Term Car Rental
Choosing short-term car rental comes with a number of tangible benefits. The first is undoubtedly maximum flexibility: you rent the car only for the time you need it, with the freedom to choose the duration and the model according to your needs, without long-term commitments.
Another major advantag...
Why Choose Primerent for Short-Term Car Rental
Primerent is a leader in the short-term rental of premium cars in Italy and across Europe. What sets Primerent apart is not just the quality of its fleet which includes prestigious brands such as Mercedes, BMW, Audi, Porsche, Ferrari, Lamborghini and Land Rover but also the exclusive and personalize...


Frequently Asked Questions
Short-term rental starts from 1 day and can be extended according to your needs, with maximum flexibility.
What Our Clients Say
A Flowers
THE BEST rental experience of my life. I don’t mean car rental, I mean rental of any kind. 10/10 From start to finish the experience was flawless. Alessandra was my booking contact and offered me incredibly competitive pricing for the large van I needed for my family. He had multiple options that would meet my needs and helped me choose what was perfect for us. They carry a huge range of luxury vehicles including very high end sports cars; all priced shockingly well. Much cheaper than renting luxury sports cars in the US. The Mercedes van was incredibly clean, new, and well cared for. He ended up having an even newer model available and offered it to us mid-trip free of charge. We didn’t need anything different, but the free offer was appreciated. We were met outside of the main arrivals gate by Radu, sign in hand with my name on it. He carried our luggage to the van for us and was extremely friendly and helpful. An infant car seat we had requested was already installed when we got the car. The car seat was high quality by American standards and we felt very safe with our 4 month old sitting in it for our 2 week trip. The car seat was no extra charge. We dropped the van back off at FCO and were met by Dusan. He helped get our luggage and car seats organized and walked us to the front, pushing our luggage along the way. We were waiting to be picked up by another car for our trip into Rome and being a rainy day, Dusan offered that we could sit in the car while we waited to be picked up. Such a nice guy. I will never use another car rental in Italy.
Carey Taylor
Exceptional service from Davide. A brand new Range Rover with only 80Km of delivery mileage on the clock - Fabulous.
Saiful Saiful Master
The staff is wonderful!
huy nguyen5
Everything was perfect.
Steve Giordano
We rented a Ferrari Portofino for 8 days during our honeymoon, and it was absolutely perfect! The car was immaculate and a joy to drive. They delivered it to us in Varenna right after our wedding and picked it up in Rome seamlessly. Special thanks to Davide and Jose for their flawless communication throughout the process – they were right on time for both delivery and pickup, making the entire experience quick, easy, and incredibly convenient. If you’re looking for a top-tier experience, this is the way to go! Highly recommended!
Andrea Depaoli
Grazie mille a Davide per avermi consegnato con puntualità e professionalità all'aeroporto di Milano Linate una fantastica Z4 in condizioni ottime oltre che divertente da guidare!
Sumon Ahammed
Service was fast and friendly.
Gabriel Bitrán
Excelente servicio, extraordinarios automóviles, virtualmente nuevos. Muy atentos al cliente, apoyando en lo que sea necesario y entregando/recogiendo los automóviles puntualmente en los lugares que el cliente elija. Un servicio del más alto nivel. Mis agradecimientos particularmente a Philippe, por su amabilidad y gran servicio. Bravo!
Sebastian J.
esperienza più che ottima. ho noleggiato una bmw Z4 per 2 giorni e mi è stata consegnata in orario e molto pulita! grazie al team e a davide che è venuto a ritirare l'auto!
guido rotella
Per quanto riguarda la sede di Roma: professionali attenti disponibili. Il servizio , (perché di questo si tratta) è eccellente. Sembra, ( sino a prova contraria), che mantengano ciò che promettono in comunicazione che non è per niente scontato. Quindi faccio i complimenti all' Ad e ai suoi collaboratori.
Omer Ucer
Great service by Primerent. Top notch car brand new! Davide was especially helpful with all my requests and got back to me very fast all the time. Exceeded my expectations. Will be back for sure!
