Rent luxury car in Florence

Different cars for rent in Florence, select your location and our staff will deliver your luxury car in Florence for the best driving experience

Date del Noleggio

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What makes Primerent the right choice?

Florence is one of the most charming cities in Italy, known worldwide as the cradle of the Renaissance and a treasure trove of art, culture, and architecture. Located in the heart of Tuscany, Florence is easily accessible from anywhere in the country. The Amerigo Vespucci Airport, just 15 minutes from the city center, connects Florence to major Italian and European destinations.

The historic center of Florence, a UNESCO World Heritage Site, is a true open-air museum. Iconic landmarks include the Cathedral with Brunelleschi’s majestic dome, Giotto’s Bell Tower, and the Baptistery. No less impressive are the Ponte Vecchio, with its traditional goldsmith shops, and the Uffizi Gallery, home to masterpieces by Botticelli, Leonardo, and Michelangelo. Just a short walk away is the Oltrarno district—authentic and creative—where tradition meets innovation among artisan workshops and stylish cafés.

Florence is not only about art and history: it is also the perfect starting point for exploring the Tuscan countryside, the medieval villages of Chianti, or reaching nearby destinations like Siena, San Gimignano, and the Tyrrhenian coast.

Why rent a luxury car in Florence

Renting a premium car in Florence is the ideal choice for those who want to experience the city and its surroundings with maximum comfort and style. A city as rich in beauty and atmosphere as Florence deserves to be explored through exclusive itineraries and personalized journeys. With Primerent, you can select and book your preferred vehicle online in just a few clicks: a dedicated driver will deliver the car to your chosen location—no lines, no hassle.

Florence is made for driving a car that blends performance and elegance: from the scenic Lungarno to the hills of Fiesole, every road becomes a pleasure to drive. If you're in the mood for a day trip, you can easily reach stunning destinations like the Chianti hills or the thermal baths of Saturnia, all with complete freedom and flexibility.

Another major advantage of short-term rental is that there is no purchase commitment. With Primerent, you don’t need to make a long-term investment to enjoy a top-tier driving experience. In our catalog, you’ll find exclusive models from the Ferrari range, or you can opt for one of our sports cars for a more thrilling drive.

Choose your next car and begin your journey through the wonders of Florence and the Tuscan region.

FAQ – Luxury Car Rental in Florence with Primerent

1. What is the minimum age to rent supercars, coupés or premium SUVs?

The standard minimum age is 25; for high-performance models (Ferrari, Lamborghini, etc.), a minimum age of 27 may be required. In all cases, a valid driver’s license held for at least one year is necessary.

2. Can I have the car delivered or picked up directly at the airport or hotel?

Yes. Primerent provides 24/7 delivery and pick-up services throughout Florence and the surrounding area: Florence Peretola Airport, Santa Maria Novella train station, five-star hotels, private residences, or corporate showrooms. The cost is provided during the quotation process.

3. Is the selected car model guaranteed?

Primerent guarantees that you will receive the exact car model you selected.

4. Is a security deposit required and how is it handled?

Three days before delivery, a pre-authorization is placed on your credit card for an amount based on the value of the vehicle. The deposit is released after the vehicle is returned, minus any applicable charges.

5. What should I do in case of theft, fire, or damage?

Immediately contact our customer service and report the incident to the local authorities to file a report.