Luxury car hire in Italy

Find your favourite model, Primerent specializes in luxury car rental in Italy; select your city in Italy to get more information

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What makes Primerent the right choice?

Italy is one of the most iconic and charming destinations in the world, located in the heart of the Mediterranean. Renowned for its art cities, ancient history, world-class cuisine, and breathtaking landscapes, the country attracts millions of visitors every year. From the Alpine peaks in the north to the sunny beaches of the south, Italy offers something unique in every region—art and culture in Florence, fashion in Milan, history in Rome, coastal charm along the Amalfi Coast, and island luxury in Sardinia.

Italy is easily accessible thanks to numerous international airports well connected to major European cities—Rome Fiumicino, Milan Malpensa, and Venice Marco Polo, among others. Once you arrive, the best way to explore Italy is with complete freedom. A luxury car allows you to experience the country at your own pace, turning each journey into an elegant and comfortable adventure.

Why Rent a Luxury Car in Italy

Renting a luxury car in Italy is the perfect way to explore the country in style and total comfort. From the artistic treasures of Venice, Rome, and Florence, to the scenic beauty of the Dolomites, Lake Como, or the Tuscan hills, every destination becomes even more captivating when explored behind the wheel of a high-end vehicle. Exclusive locations like Portofino, Capri, or Cortina d’Ampezzo also call for transportation that matches the elegance of the setting.

With Primerent, you can book your luxury car easily online, choosing from top-tier brands and having the vehicle delivered directly to your location with the support of a dedicated driver. Whether you're landing at the airport, staying at a five-star hotel, or relaxing in a private villa, our service is tailored to your needs.

Short-term rental is ideal for those who want to enjoy the thrill of driving a premium car without the commitment of ownership. Primerent offers a wide fleet of SUVs, sedans, convertibles, and sports cars, all meticulously maintained and regularly updated.

Browse our complete catalog or get inspired by our collection of sports cars. Book your next driving experience in Italy today and discover what true luxury feels like with Primerent.

FAQ – Luxury Car Rental in Italy with Primerent

1. What documents are required to rent a luxury car in Italy?

To rent a luxury vehicle in Italy with Primerent, you need a valid driver’s license, a passport or ID card, and a credit card in the driver’s name for the security deposit. Non-EU clients must also provide an international driving permit or a certified translation of their license.

2. Can I have the luxury car delivered or collected at the airport or hotel?

Yes. Primerent offers 24/7 delivery and pickup at any major airport, hotel, or private address across Italy. The service is fully customized, and the exact cost will be detailed in your personalized quote.

3. What type of insurance is included in the rental?

All Primerent vehicles come with third-party liability insurance (RCA) in compliance with Italian regulations. Additional coverage options like Kasko and reduced deductible are available upon request.

4. Is the exact car model I choose guaranteed?

Yes. Primerent guarantees that you will receive the exact model you selected at the time of booking, with no unexpected substitutions.

5. What should I do if I lose the car keys during the rental?

If the keys are lost, simply call Primerent customer service at +39 06 3322 0167. Our team will promptly assist you and arrange a replacement.