Luxury car rental in Italy and Europe

If you are searching for a luxury car rental in Italy or in other countries of Europe, trust Primerent to arrange for you the best luxury car hire on the market. Primerent is the ideal solution for an exotic car rental while in Europe for a short to medium period of time. Primerent offers services in many different European countries, like Italy, Spain, Germany, Switzerland and France.

Primerent will help you choose the most gorgeous, luxurious and exotic car that fits your needs and desires. From a futuristic Italian Lamborghini to a stunning BMW convertible, trust Primerent to find the right luxury car for you. 
The concept of Primerent is to bring luxury, elegance and style to your stay in Italy and Europe. We offer both luxury and sports cars from the most coveted international brands, like BMW, Ferrari, Audi, Mercedes, Maserati, Porsche, Land Rover and many more.

There is no more luxurious way to see Italy – or other countries of Europe - than from behind the wheel of a luxury car. Imagine yourself cruising by the coliseum in Rome in a sports car like the Audi R8 Spider. You can feel the wind in your hair as you drive down Barcelona’s coastline in a Maserati GranCabrio, one of the most elegant convertible sports cars in the world. In Milan, Italy’s capital of fashion and design, drive a Porsche 911 down Via Monte Napoleone, home to the most famous Italian fashion houses like Gucci, Valentino, and Prada. If you’re in Germany, a trip down the Autobahn to Berlin or Frankfurt is crucial. And it will be truly unforgettable in a stunning, powerful and comfortable Mercedes-Benz SLS Roadster.

Even if you are not in one of the more populated and famous European cities, Primerent offers delivery and pick up services wherever you need. Not only can you choose from a vast array of sports cars, you will find a wide selection of convertible vehicles, sedans, and SUVs. Take a look at our catalog, which is organized by car type, to learn more about the prestigious car assortment offered by Primerent. 

If you are looking for a luxury car rental in Italy, our company is the ideal solution.
It is specialized in luxury car hire in Italy and Europe for short and medium period of time. Hiring a luxury car at Primerent will allow you to enjoy the unique experience of driving a gorgeous Bmw convertible or other sports car. Primerent develops from a business venture regarding pure passion for elegant and luxury cars such Ferrari, Bmw, Audi, Mercedes and many others.

Our fleet is composed of the most prestigious high-end full-featured and technologically advanced car models. The quality of services permits you to travel in style making a business trip or a vacation more enjoyable and comfortable.

 - Delivery and collection of the cars all around Europe;
 - 24/7 assistance;
 - Change of the vehicle onsite in case of the loss of use.

Today PRIMERENT is the datum point for exclusive car rental in Italy and Europe. You can choose within 4 main categories and rent a car everywhere and Europe.

About us

Exclusive Rent a Car in Europe

Delivery and collection of the cars all around Europe


  • hertz
  • aniasa
  • elite traveler
  • assolombarda
  • carrera

Secure payments

  • Amex
  • Visa
  • Mastercard
  • Diners

Please wait. We are assigning your request to an operator.