Exclusive car rental

THE FINEST LUXURY CAR HIRE EXPERIENCE

____Primerent is the European leader and a real point of reference in the exclusive car rental sector.

A DEDICATED CONSULTANT

In order to offer our customers the highest standards of service and convenient prices, we only work with our fully owned fleet. Our consultants look after our customers throughout all stages of the rental, from the quotation until the end of the rental, and are always at your disposal. Ask for a quote and receive a detailed email with real photos of the car you are going to rent.____

EXCLUSIVE SERVICES

PRIMERENT features exclusive services able to meet more and more dynamic transport needs of customers and their growing need for affluence, gratification and comfort. Highly-trained and specialized staff, high quality standards, attention to detail, and especially the attention to every single client, are the essential elements for PRIMERENT in order to provide an impeccable service and quality.The competence and professionalism of the staff, their full availability, and the possibility of picking up your car anywhere in Europe, make PRIMERENT a unique company.____

____In 2011, confirming the company’s constant growth and stability, PRIMERENT became part of the ANIASA association (National Association of the Car Rental and Automotive Services Industry), together with other market leaders in the car rental sector.

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A SUCCESS STORY

____15 years of history, marked by constant growth. 15 years of success, which inspire us every day to always get better to give our customers the finest experiences.

2005

Primerent originated from the business idea of Saverio Castellaneta, who, up until that moment, had dedicated his life to his passion for the automotive sector. He founded the company with a clear vision to build a new idea of mobility.

The first office was established in Rome and the company had a fleet of 10 cars and 3 members of staff.

2010

In 5 years the fleet had risen to 30 cars and Primerent had already become a point of reference for businesses. It was now time to expand its market share and give life to a new strategy aimed at final consumers. A new brand identity was developed, and the first marketing investments were made.

In the meantime, the team had grown to 10 employees.

2013

These were important years for Primerent’s growth and the fleet grew to 80 cars. A logistics office was opened in Milan and a dedicated team was hired to manage the fleet throughout northern Italy.

Primerent entered into a partnership with Hertz, becoming their exclusive provider for the Dream Collection, Hertz’s high-end brand.

The team was now made up of 18 employees.

2016

Primerent signed several agreements with the main car manufacturers and the fleet expanded to 150 cars. A new hub was set up, this time in Florence.

With a staff of 25 and such a vast fleet, Primerent was now Italy’s leader in the exclusive car rental market.

2019

With the opening of the first high-end car rental boutique in Milan, a new era began for Primerent. The Boutique is an extraordinary place, where the feeling of peace and well-being are combined with the beauty of cars; a perfect place to welcome customers and partners.

Primerent became the sponsor of the Porsche Carrera Cup, one of the most prestigious single-make championships in the world. Primerent had now 200 cars in the fleet and 32 employees.

2021

In spite of the Covid emergency, Primerent does not halt investments. The business line dedicated to medium-term car rental becomes more and more important and more and more users embrace this vision.

Primerent decides to celebrate its 15 years of activity with a new restyling, thus creating a new identity capable of preserving all its history but at the same time looking to the future with new eyes.

Primerent does not stop to broaden its borders, the fleet grows to 250 cars and the employees are now 40.