Exclusive car rental Luxury car rental in Italy and Europe Video is not visible, most likely your browser does not support HTML5 video THE FINEST LUXURY CAR HIRE EXPERIENCE ____Primerent is the European leader and a real point of reference in the exclusive car rental sector. A DEDICATED CONSULTANT In order to offer our customers the highest standards of service and convenient prices, we only work with our fully owned fleet. Our consultants look after our customers throughout all stages of the rental, from the quotation until the end of the rental, and are always at your disposal. Ask for a quote and receive a detailed email with real photos of the car you are going to rent.____ EXCLUSIVE SERVICES PRIMERENT features exclusive services able to meet more and more dynamic transport needs of customers and their growing need for affluence, gratification and comfort. Highly-trained and specialized staff, high quality standards, attention to detail, and especially the attention to every single client, are the essential elements for PRIMERENT in order to provide an impeccable service and quality.The competence and professionalism of the staff, their full availability, and the possibility of picking up your car anywhere in Europe, make PRIMERENT a unique company.____ ____In 2011, confirming the company’s constant growth and stability, PRIMERENT became part of the ANIASA association (National Association of the Car Rental and Automotive Services Industry), together with other market leaders in the car rental sector. REQUEST INFORMATION Video is not visible, most likely your browser does not support HTML5 video A SUCCESS STORY ____15 years of history, marked by constant growth. 15 years of success, which inspire us every day to always get better to give our customers the finest experiences. 2005 Primerent originated from the business idea of Saverio Castellaneta, who, up until that moment, had dedicated his life to his passion for the automotive sector. He founded the company with a clear vision to build a new idea of mobility. The first office was established in Rome and the company had a fleet of 10 cars and 3 members of staff. 2010 In 5 years the fleet had risen to 30 cars and Primerent had already become a point of reference for businesses. It was now time to expand its market share and give life to a new strategy aimed at final consumers. A new brand identity was developed, and the first marketing investments were made. In the meantime, the team had grown to 10 employees. 2013 These were important years for Primerent’s growth and the fleet grew to 80 cars. A logistics office was opened in Milan and a dedicated team was hired to manage the fleet throughout northern Italy.Primerent entered into a partnership with Hertz, becoming their exclusive provider for the Dream Collection, Hertz’s high-end brand. The team was now made up of 18 employees. 2016 Primerent signed several agreements with the main car manufacturers and the fleet expanded to 150 cars. A new hub was set up, this time in Florence. With a staff of 25 and such a vast fleet, Primerent was now Italy’s leader in the exclusive car rental market. 2019 With the opening of the first high-end car rental boutique in Milan, a new era began for Primerent. The Boutique is an extraordinary place, where the feeling of peace and well-being are combined with the beauty of cars; a perfect place to welcome customers and partners. Primerent became the sponsor of the Porsche Carrera Cup, one of the most prestigious single-make championships in the world. Primerent had now 200 cars in the fleet and 32 employees. 2021 In spite of the Covid emergency, Primerent does not halt investments. The business line dedicated to medium-term car rental becomes more and more important and more and more users embrace this vision.Primerent decides to celebrate its 15 years of activity with a new restyling, thus creating a new identity capable of preserving all its history but at the same time looking to the future with new eyes. Primerent does not stop to broaden its borders, the fleet grows to 250 cars and the employees are now 40. Video is not visible, most likely your browser does not support HTML5 video OUR TEAM ____ A team united by a great passion and working together towards a single goal: the growth and development of a one-of-a-kind brand. Pierluigi Galassetti General Manager Saverio Castellaneta Chief Executive Officer Francesco Forte Head of Operations Roberta Nera Head of Administration Mina Crescenza Head of Marketing Simona Di Carlo Head of Customer Service Laura Leocci Administration Manager Orlando Clementi Supply Manager Pàmela Gutierrez Marketing Manager Katia Pitta Sales Supervisor Federica Cattaneo Sales Executive Chiara Di Zopito Sales Executive Julia Kholodenko Back Office Valerio De Rubeis Back Office Diego Lucari Fleet Manager Leonardo Ludovici Senior Driver Davide Lo Tufo Senior Driver Raffaele Piccinno Senior Driver Luca Maccanti Senior Driver Simone Gentile Senior Driver Nico Domingo Senior Driver Danilo Blancato Senior Driver Luigi Guggino Senior Driver Axel Calcagno Senior Driver Luigi Basagni Senior Driver Christian Pascua Specialist Driver Nicolò Lagianella Specialist Driver Francesco Blancato Specialist Driver Video is not visible, most likely your browser does not support HTML5 video